/* Lane Deep Dives — DTC, Alumni Business carousel, Community NIL Program */ /* ---------- Lane 01 — Direct-to-Consumer ---------- */ function LaneDTC() { const ref = useReveal(); return (
Lane 01 / Direct-to-Consumer

THE PANTHER
HOUSEHOLD SUBSCRIPTION.

Every alum, every parent, every current student is a potential subscriber. One case per month delivered to the door — monthly recurring revenue, the highest-LTV revenue type that exists in consumer goods.

GSU's job is awareness: game-day emails, halftime announcements, alumni newsletter inclusion. Liquid Data handles fulfillment, billing, and customer service.

{/* Stat strip */}
{[ ['Target', '2,500', 'subscribers'], ['Cases / yr', '30,000', '1 / mo each'], ['NIL · Y1', '$75K', '50% of total']]. map(([l, v, s]) =>
{l}
{v}
{s}
)}
{/* Right — real lifestyle photo with floating subscription phone */}
Figure 02 · The subscriber experience
Georgia State students on campus holding Panther water cans {/* Subtle bottom gradient for phone legibility */}
{/* Floating phone, bottom-right */}
A case a month, on the counter, in the fridge, at the tailgate. The subscription page is one tap from any can's QR code.
{/* Campus & Students channel */}
Figure 02b · The student welcome kit
A student opening a Georgia State Panther Water welcome kit
Every new subscriber and incoming Panther student receives a Welcome Kit — a full case, a coaster, and a note from the program.
Channel · Campus & Students

EVERY INCOMING CLASS IS A NEW COHORT.

The student body is the highest-velocity, lowest-cost subscriber channel in the program. Roughly 50,000 students are on campus right now, and a new class arrives every fall ready to rep the Blue & White — with Panther Water in the dorms from day one.

{[ ['Dorms & move-in', 'Welcome kits at orientation and residence-hall move-in — a case in every fridge from week one.'], ['On-campus retail', 'Bookstore, dining halls, vending, and game-day concessions — branded water where students already buy.'], ['Off-campus students', 'Apartments and commuters convert to the monthly subscription with a single scan.'], ].map(([h, b]) => (
{h}

{b}

))}

Students feed the same DTC subscription lane above — no new revenue line, just the most renewable way to fill it. Every graduating class becomes the next wave of alumni subscribers.

); } function PhoneSubscriptionView() { return ( {/* Status bar */} 9:41 {/* Hero block garnet */} PANTHER WATER For Royal Blue & White {/* Subscription pricing */} SUBSCRIBE / MONTHLY $14.99 / mo 1 case (12 × 16oz) · ships free {/* Bullets */} ▸ 50% of net to NIL collective ▸ Cancel any time ▸ Pause for the offseason {/* CTA */} JOIN THE COALITION {/* Tiny footer */} GSU × LIQUID DATA · ATLANTA, SC ); } /* ---------- Lane 02 — Alumni-Owned Business Placement ---------- */ const PLACEMENTS = [ { name: 'Offices & Workplaces', sub: 'Lobbies · break rooms · conference tables', kind: 'office', photo: 'assets/biz-office.jpg' }, { name: 'Hospitality & Venues', sub: 'Dining rooms · guest service · events', kind: 'hospitality', photo: 'assets/biz-hospitality.jpg' }, { name: 'Health & Wellness', sub: 'Practices · studios · waiting areas', kind: 'wellness', photo: 'assets/biz-wellness.jpg' }, { name: 'Tailgates & Game Day', sub: 'Lots · watch parties · pre-game', kind: 'tailgate', photo: 'assets/biz-tailgate.jpg' }, { name: 'Retail & Storefronts', sub: 'Counters · showrooms · checkout', kind: 'retail', photo: 'assets/biz-retail.jpg' }, { name: 'Events & Gatherings', sub: 'Openings · galas · client appreciation', kind: 'events', photo: 'assets/biz-events.jpg' }]; function LaneAlumniBiz() { const ref = useReveal(); return (
{/* Header */}
Lane 02 / Alumni-Owned Business Placement

EVERY ALUMNI BUSINESS
BECOMES A POINT OF PRIDE.

Panther alumni run businesses of every kind across the state. Wherever they work, host, or serve, the can goes with them — a point of pride on the counter and a 365-day brand impression for everyone who walks in.

{/* 3 × 2 grid */}
Six categories · One can · One story
{PLACEMENTS.map((p, i) => )}
{/* Callout */}

Georgia State has an alumni network of roughly 300,000 living alumni. A conservative 100 alumni-owned businesses placing 10 cases/month each delivers $30,000 in Year-1 NIL revenue — and puts the Panther brand in front of every customer, patient, guest, and client who walks through those doors.

Every business becomes a revenue line. Every customer interaction becomes a brand impression. School pride compounds.

); } /* A single placement card — real photo slot + editorial label */ function PlacementCard({ placement, index }) { return (
{placement.photo ? {placement.name} : }
{String(index + 1).padStart(2, '0')} / 06
Placement type

{placement.name}

{placement.sub}
); } /* Refined line icon per placement type */ function PlacementIcon({ kind }) { const common = { width: 30, height: 30, viewBox: '0 0 24 24', fill: 'none', stroke: '#F4F6FB', strokeWidth: 1.4, strokeLinecap: 'round', strokeLinejoin: 'round' }; const wrap = (children) => (
{children}
); switch (kind) { case 'office': return wrap(<>); case 'hospitality': return wrap(<>); case 'wellness': return wrap(<>); case 'tailgate': return wrap(<>); case 'retail': return wrap(<>); case 'events': return wrap(<>); default: return null; } } /* ---------- Lane 03 — Community NIL Program ---------- */ function LaneCommunity() { const ref = useReveal(); return (
Lane 03 / Community NIL Program

PANTHER WATER AT EVERY HIGH-SCHOOL GAME IN GEORGIA.

A community engagement layer — brand exposure without inducement.

Georgia State partners with high-school athletic associations across Georgia to place Panther-branded water at high-school sporting events. The cans are distributed at gates, concessions, and student sections — available to every student attending, regardless of school, sport, or recruiting status.

This is not a recruiting program. It is a community-engagement and brand-exposure program, compliant with NCAA Bylaw 13.2.1, which permits benefits “generally available to the institution's prospective students … determined on a basis unrelated to athletics ability.” Every student gets water. No recruiting database is involved. No athlete-specific targeting.

The benefit to Georgia State: Panther water shows up across every high-school athletic community in the state's media market. Every can scanned by a student or parent becomes a first-party record in the Georgia State Athletics CRM. The data is the strategic asset; the community goodwill is the brand benefit.

{/* Three compliance callout tiles */}
{[ ['What it is', 'Branded water sponsored by the GSU NIL collective, distributed at high-school athletic events.'], ['Who gets it', 'Every student attending the event. Open to all. No recruiting criteria.'], ['What GSU gets', 'Brand exposure across the HS athletic community + first-party data on every can-scan.'], ].map(([h, b]) => (
{h}

{b}

))}

This program is structured to comply with NCAA Bylaw 13.2.1's “generally available” exception. Distribution is open to all students attending sponsored events on a basis unrelated to athletics ability. The program does not target prospective student-athletes, is not coordinated with the Georgia State recruiting database, and does not condition receipt on athletic participation or interest in Georgia State athletics. Georgia State Athletics compliance reviews all program partner events prior to distribution.

Figure 03 · Community distribution
Panther-branded water at a community partner event
Panther-branded water at a community partner event — handed out at the gate to every student attending, on a basis unrelated to athletics ability.
); } Object.assign(window, { LaneDTC, LaneAlumniBiz, LaneCommunity });